Biogenol
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Biogenol:
Framesi Biogenol was established in 1945 in
Milan, Italy and is the leading manufacturer of hair-color sold in Italy. Framesi
Biogenol Hair Products are distributed in the United States while
Framesi Color is
distributed in over 60 countries worldwide. Operated by professionals, for professionals,
Framesi is not a retail conglomerate. Clients and Hairstylists using Framesi
Biogenol have
discovered beautiful color that leaves hair feeling naturally soft and beautifully
manageable.
For almost fifty years, one company has defined to
the world the art of premium professional hair-color, Framesi Biogenol of Milan, Italy. Known the
world-over as the maker of the world's most luxurious, deep-conditioning imported cream
color, Framesi now brings you the Biogenol Hair Color Care System, the industry's most complete
care and styling system for color clients.
The professional line of
Biogenol products were designed specifically
for colored and chemically treated hair. The Biogenol Hair Color Care System is the industry's
most complete care and styling system for color-treated hair, only from Framesi. Biogenol
Hair Shampoos,
Biogenol Hair Conditioners and Biogenol styling
products are formulated with special ingredients to enhance, and not diminish, the beauty
of hair-color while maintaining the highest professional performance levels. Ultraviolet light, chlorine, and chemicals in the
environment can cause even the finest hair-color to fade off tone. Biogenol fights this
environmental damage because only Biogenol products contain BCP, the unique enzyme
that captures and neutralizes the excess oxygen that causes hair color fading.
Biogenol hair products are not tested on animals.
Biogenol hair products use recyclable packaging
materials.
Biogenol hair products are created from
GLYCERIN-FREE formulas. The Biogenol Color Care System does not contain
glycerin, or any other ingredient that may cause hair-color to strip.
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Biogenol Products
Phycoccorail
Framesi, the worldwide leader in premium hair
color, has had a legacy of sourcing hair solutions from nature.
They turned to the sea to enhance the
effectiveness of the Biogenol Color Care System. There, in the sea, in the Brehat
Archipelago, fifteen fathoms beneath the surface, where azure waters are illuminated by
the intense rays of the sun, you will find a beautiful rose-colored seaweed called
Phycoccorail.
At this precise depth, the sun's strength is
magnified, causing the water to heat up. Most marine life will perish when subjected to
such extremes in temperature. But not Phycoccorail. It's unique structure responds to
thermal stress by creating a bioceramic coral shield to protect itself from dramatic
changes in temperature.
By harnessing the power of Phycoccoril's
"coral shield," Biogenol goes one revolutionary step further in home color care.
Now, it will shield your hair from the harmful effects of thermal heat from hairdryers,
curling irons and the everyday heat from the sun. This is critical because it is the heat
that damages the hair shaft, rendering it incapable of holding color.
These enhanced Biogenol formulas, first introduced in 1999,
work with any brand of hair color, bringing
dramatically improved protection by harnessing the power of Phycocorail's "coral
shield." The "coral shield" in
Biogenol responds to heat just like it does in nature, preserving and protecting hair
color. So hair stays more vibrant and more beautiful ... the longest lasting hair color on
earth.
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Biogenol Hair Products
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Biogenol
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